June 2004 at Ibiblio - Open Source Knowledge Resources! (Unset) The interactive mediaspace offers a new way of understanding civilisation itself, and a new set of good reasons for engaging with civic reality more fully in the face of what are often perceived (or taught) to be the many risks and compromises associated with cooperative behavior. Sadly, thanks to the proliferation of traditional top-down media and propaganda, both marketers and politicians have succeeded in their efforts to turn neighbour against neighbour, city against city, and nation against nation. While such strategies sell more products, earn more votes and inspire a sense of exclusive salvation (we can't share, participate, or heaven forbid collaborate with people whom we've been taught not to trust) they imperil what is left of civil society.-Douglas Rushkoff, 2003.